Social Problems for Social Sites

An author’s response to the loss of Digg’s “top user”:

This comes at a time when another popular social networking website, Facebook, is facing user rebellion. The democratic nature of social media is their biggest strength yet can also be their biggest problem. How should sites respond when their user base turns against them?

While this is a good observation, it’s really nothing new; word of mouth can make or break a product. But for this particular Digg user situation (and not speaking for the new algorithm)… I think they’ll be just fine.

The full article can be found here: Digg Changes Algorithm; Top User Resigns

p.s. If you are looking for a quick read on word of mouth marketing, I can recommend The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen.